Integrated Marketing Manager Vacancy at myPadi.ng, Tuesday 22 , May 2018 – myPadi is an online off-grounds inn leasing administration for understudies and NYSC individuals in Nigeria. It is no news that myPadi.ng is changing the story of how more than 16 million understudies discover convenience in Nigeria.
A hyper-nearby stage that had a couple of rooms in a single school has now developed to end up the biggest understudy lodging booking administration in Nigeria in only a year of task with database of more than 5,000 rooms in excess of 60 schools effectively addressing the requirements of several understudies looked with the lack of regularly stuffed on-grounds bed spaces.
INTEGRATED MARKETING MANAGER
LOCATION: Ozoro, Delta
If you live and breathe marketing, be it offline or online, we want to talk to you. We are looking for an Integrated Marketing Manager to develop, implement, track and optimize our marketing campaigns across all digital and offline channels.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
BSc/HND in marketing or a related field
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Proven working experience in digital marketing
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Experience in setting up and optimizing Google Adwords campaigns.
Have a deep desire to work in the start up industry
Sociable and friendly
Confident and pleasant
Tech savvy and knowledgeable of current trends
Loves a challenge.
Work at the Office in Ozoro, Delta State [Accommodation Provided]
Might be required to work overtime and weekends if necessary.