Customer Retention: 5 Ways To Retain Your Customers – After spending huge amount of cash on customer acquisition, it will cost more if you can’t keep those customers.
There is a lot of competition in the technology world, things aren’t the way they used to be, the world is experiencing a serious change and if you aren’t on the train, you will lose a lot of money and the time spent will never be gotten back.
There are many ways to keep your customers and even make them bring in new ones but these are the 5 most important.
Keep it simple
Have you ever heard of someone reading a manual before operating an iPhone for the first time?
The iPhone is so simple to use, it comes with just one button.
One of the reasons Tinder was successful was because it was simple to use, as simple as swiping right or left.
No one is ready to fill lengthy forms like the ones on match.com before meeting new women.
It’s a date not a f*cking job interview.
Your customers should be able to rip your product out of the box and know exactly what to do with it.
Also, a simple product shouldn’t look stupid, you have no excuse for an ugly-looking product.
Keep it simple, keep it beautiful.
Make it fun
Another reason Tinder was highly successful is because it’s fun.
It was more of a game than a dating app, you just swipe and hopefully get a match.
People started enjoying that they can have unlimited swipes than the fact that they were actually searching for a date.
As a man with beards, I can tell you shaving is no fun at all but dollarshaveclub became successful because the CEO made shaving look like fun.
He made several videos talking about his shaving razors and they all went viral.
Making your product fun to use could be tough to get right, but if you figure it out, it’s goldmine!
Make it fast
I don’t think two years ago or even a year ago, courier companies were delivering on Sundays.
I recently bought something from Myntra and was surprised to see it delivered the next day at 11am on a Sunday!
I’m sure Myntra had learned that if they need to keep up with the competition, they have to make deliveries blazing fast and that’s why they have an in-house courier so they wouldn’t depend on other companies like Bluedart.
Same thing goes for an App or a website.
Reports have shown that if your website doesn’t load in the first 5 seconds, people close it.
That’s insane.
Everyone is moving faster now, 5 seconds is beginning to look a lot like 5 minutes.
You don’t want to increase your churn rate because of a lazy website or app.
Listen
It’s good to listen to what your customers are saying and carry out feedback as soon as possible.
The customers can give feedback on what they want, how they are using the product and how you can make the service better for them.
Getting this info is vital because you can learn a lot from how they are responding.
This is the same reason companies are investing a lot into Data Scientists so that they can mine and understand data of how the customers are using the service.
Another place to listen to is your competition.
This doesn’t mean you should copy what they are doing, but to be on the edge of what’s going on in your niche.
This will give you an idea of what their customers need and how they are responding to it.
Be transparent
I have always wondered why companies announce to the public when they get hacked.
Apart from the law, I found out that they are also trying to be transparent.
They could lose customers, but they will also build trust with the remaining ones.
Imagine what you will do if you heard Facebook’s data was breached and they kept quiet about it for a long time, I’m sure you will begin to have doubts about the company and its ethics.
If things go bad or smooth, let your customers be the first to know, they will appreciate you for it.
